Donald Trump is having hissy fits again over Ron DeSantis appearing to outdo him by any measure, and in true egotistical fashion, he’s lashing out without apparent concern for the effect on his party overall, as long as it elevates him.
In this case, it’s book sales, and he’s tattling on the GOP tactic of using PACs and campaign funds to buy up masses of books to manipulate bestseller lists.
When Trump heard reports that DeSantis’ new book — The Courage To Be Free — was outselling his own latest — Letters To Trump — he couldn’t keep his outrage to himself.
He popped on Truth Social to let the world know that this couldn’t possibly be true, both because his own self-aggrandizing grift isn’t actually available yet (although it’s available for pre-order), and because DeSantis is using age-old tricks to boost himself.
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It’s not new information that political PACs and campaigns bulk-purchase books, which they then may give away to donors and supporters, scooting the book much further up best-seller lists based solely on sales than it would be otherwise.
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In fact, Trump would know — he himself got called out for it in 2017 when he used campaign funds to purchase $55k in books and hit a legal snag (more about that later).
However, someone whose main source of information is right-wing news sources and politicians — in other words, a lot of MAGA fanatics — might not be aware of the tactic or how common it is in conservative campaigns, so Trump’s attack might be news to his fans.
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He posted, in part:
“Some in the Fake News are falsely stating that Ron DeSanctimonious’ book is doing as well as “LETTERS TO TRUMP,” my new book. This is FAKE NEWS in that LETTERS doesn’t even come out until April 25th. Ron has groups buying his book in order to inflate sales and, in fact, on the first day, his book was already 30% discounted.”
Steph Bazzle covers politics and theocracy, always aiming for a world free from extremism and authoritarianism. Follow Steph on Twitter @imjustasteph.