August 18, 2022

Twitter just erupted with mockery at Fox host Tomi Lahren’s new “patriotic” clothing line

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Tomi Lahren — the braindead hatemonger who somehow continues to fail her way upwards through the right-wing media ecosystem — announced her latest grift today: athleisure wear.


Nauseatingly called “Freedom by Tom Lahren,” the brand is a blatant attempt to transmute her vile conservative reputation into cold hard cash by fleecing Republicans idiotic enough to buy into the idea that pants can somehow represent freedom. In other words, the Fox crowd she regularly panders to on her show is sure to lap it up.

While the leggings aren’t specifically designed to holster a firearm, Lahren is still pitching them as something you can shove a gun into. One struggles to imagine how this would not be an exceedingly dangerous thing to do, but Lahren seems unfazed by the risk.

“There are a lot of young people who aren’t ready to have a gun holster in their pants but they like the idea behind it, they like the messaging behind it, they believe in the second amendment,” Lahren explains in an irritating brand video.

“Whether or not they’re going to put a gun in it, whether or not they’re going to put their phone in it, it really doesn’t matter. It’s about freedom, it’s about the bill of rights, it’s about constitutional freedoms,” she went on.

The entire thing comes across like an incredibly exaggerated satire of right-wing lunacy. As one might expect, the ads have unleashed a wave of mockery on Twitter. Users gleefully took swings at Lahren and her brand, with some focusing on how fundamentally stupid the idea is and others slamming her personally for her long history of bigotry.

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Check out some of the highlights below:

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One particularly funny gag involved Twitter users suggesting a band name for Lahren and her models.

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Natalie Dickinson

Natalie is a staff writer for the Washington Press. She graduated from Oberlin College in 2010 and has been freelance blogging and writing for progressive outlets ever since.

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