Tomi Lahren — the braindead hatemonger who somehow continues to fail her way upwards through the right-wing media ecosystem — announced her latest grift today: athleisure wear.
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Nauseatingly called “Freedom by Tom Lahren,” the brand is a blatant attempt to transmute her vile conservative reputation into cold hard cash by fleecing Republicans idiotic enough to buy into the idea that pants can somehow represent freedom. In other words, the Fox crowd she regularly panders to on her show is sure to lap it up.
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While the leggings aren’t specifically designed to holster a firearm, Lahren is still pitching them as something you can shove a gun into. One struggles to imagine how this would not be an exceedingly dangerous thing to do, but Lahren seems unfazed by the risk.
“There are a lot of young people who aren’t ready to have a gun holster in their pants but they like the idea behind it, they like the messaging behind it, they believe in the second amendment,” Lahren explains in an irritating brand video.
“Whether or not they’re going to put a gun in it, whether or not they’re going to put their phone in it, it really doesn’t matter. It’s about freedom, it’s about the bill of rights, it’s about constitutional freedoms,” she went on.
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The entire thing comes across like an incredibly exaggerated satire of right-wing lunacy. As one might expect, the ads have unleashed a wave of mockery on Twitter. Users gleefully took swings at Lahren and her brand, with some focusing on how fundamentally stupid the idea is and others slamming her personally for her long history of bigotry.
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Check out some of the highlights below:
I've been saying for years that Tomi Lahren was too controversial to have her own athleisure brand. When I'm wrong I own it
— Madeline Peltz (@peltzmadeline) August 23, 2019
Downward Shoot The Dog from the Tomi Lahren Collection… pic.twitter.com/UxcxJC0ZO3
— G O L D I E. (@goldietaylor) August 23, 2019
You forgot your favorite accessory pic.twitter.com/eMD8QohIwa
— Chris Baiocchetti (@matchstickboy) August 23, 2019
And now if you enter promo code DUMBFUCK you get a limited edition Diamond and Silk commemorative coin.
— Tony Posnanski (@tonyposnanski) August 23, 2019
Time to come clean: It was me. I was the one person who said Tomi Lahren was too controversial to have an athleisure line.
— Samer (@Samer) August 23, 2019
Hark, science teachers! If you were looking for a great example of Darwinism, you can stop.
You'll never find anything better than Tomi Lahren running with a loaded pistol in her coochie. pic.twitter.com/6BIcELZbCH
— Mrs. Betty Bowers (@BettyBowers) August 23, 2019
One particularly funny gag involved Twitter users suggesting a band name for Lahren and her models.
Name this band: pic.twitter.com/vsdaSKrY3e
— Padma Lakshmi (@PadmaLakshmi) August 23, 2019
Sisterhood of the Ill-informed Yoga Pants
— Padma Lakshmi (@PadmaLakshmi) August 23, 2019
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The 10% Tippers
— Padma Lakshmi (@PadmaLakshmi) August 23, 2019
Charlie’s Derangels.
— The Hoarse Whisperer (@HoarseWisperer) August 23, 2019
The Supremacists.
or
Tammy Tami Tome!
or
Yacht Rock For The Alt Reicht https://t.co/1Oxmfcu7ge— Serenity Now! (@Cpo10za) August 23, 2019
Becky and the Bigots
— Ragnarok Lobster (@eclecticbrotha) August 23, 2019
Freedumb
— Close Russian Ties (@ClearTies) August 23, 2019
