The controversy that has riven the Gillette razor brand owned by consumer product giant Procter & Gamble after they released an ad asking men to “say the right thing” and “act the right way” has raised hackles among social conservatives and men too wedded to their toxic masculinity to recognize their own shortcomings.
The release of the commercial led to Twitter posts from insecure men sensing that their privilege has been under siege by the forces of modernity — men who have now vowed to abandon their regular brand of multi-bladed beard scrapers forever in response to what they see as an attack on their very sense of being and purpose.
While any man who feels threatened by a razor ad should perhaps dial down their video consumption and check their jockstraps to see if their testicles have been stolen or shrunken by a testosterone overdose, Gillette’s exhortation to men to behave in ways that demonstrate a successful process of socialization in their upbringing seems to have touched a nerve with some men who may see criticism of the aberrant behavior demonstrated by all too many men as a critique of all men.
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America’s favorite freshman New York Democratic Socialist-aligned Congresswoman, Alexandria Ocasio-Cortez, is keeping up with all the latest trending topics on Twitter — despite her busy legislative schedule — and weighed in on the controversy today with a dose of perspective for those men more offended by a razor ad than the destruction of societal norms engineered and implemented by the Trump administration.
Gotta love it when the folks calling activists getting arrested to advance equal rights “snowflakes” turn around and get offended by things like coffee cups + razor commercials https://t.co/ezbyFVc5dC
— Alexandria Ocasio-Cortez (@AOC) January 17, 2019
Ocasio-Cortez’s dis at the hypocrisy and fragility of the type of man more concerned about having their bad behavior noted than in creating a world where all people can live free from harassment and mansplaining is a potent example of her use of Twitter as an effective media platform to fight against the forces of right-wing social regression promoted so heavily on the social media outlet by President Trump and his band of troglodytic followers.
The irony of the folks labeling progressives with sensitive social awareness as “snowflakes” melting in the face of an ad suggesting that they act like gentlemen is most likely lost on the audience whom it targets with its withering commentary, but it is a delight to see the dynamic congresswoman continue to fight for the values she and her progressive constituents, as well as her many fans all over the USA, share and want to see become the base level for acceptable behavior in this country.
Follow Vinnie Longobardo on Twitter.