Clothing retailers just had to take drastic measures to rid themselves of Ivanka Trump’s products

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While sales of Ivanka Trump fashions may be up in China, things aren’t going as well at home – and we are not referring to what Samantha Bee called the president’s daughter/advisor.

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Some of the Ivanka Trump clothing has shown up in Jacksonville, Florida, Little Rock, Arkansas, and Madison, Wisconsin being sold at discounted prices and carrying a different label.

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It is the exact same garments being sold elsewhere under the Ivanka Trump name but now carrying the label Adrienne Vittadini Studio.

Vittadini is a 72-year-old Hungarian-born fashion designer whose line of fashion is often found in mass merchants and discount stores, unlike Trump’s items which typically are sold in more upscale department stores.

The Trump designed items began appearing last month in Stein Mart, a discount chain with headquarters in northern Florida and 290 stores in 31 states,  with the new label – apparently because since the early months of the Trump administration her sales have suffered.

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“According to a source within Stein Mart,” reported Business of Fashion, “the retailer has received negative feedback from customers regarding Ivanka Trump product, with one customer spitting on a blouse in front of a cashier before storming out of a store.”

G-III Apparel, which holds the license for Ivanka Trump ready-to-wear, admits it relabeled some clothing items and says it did it without the knowledge of the Ivanka Trump brand.

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It is legal to change the labels as long as the origin and contents of the item are accurate and G-III said it is taking corrective action to ensure all garments are properly branded.

Still, the message is clear that reactions to Ivanka Trump’s products are very mixed with some customers refusing to consider it because of the link to her father and his administration. 

“Of course, the fact that a clothing retailer can legally relabel with certain restrictions doesn’t mean that it should, especially if label-conscious consumers are likely to be outraged by the switch,”  Susan Scafidi, professor of fashion law at Fordham Law School and founder of the Fashion Law Institute, told Business of Fashion.

“Fashion may be trending toward modesty,” added Scafidi, “but when it comes to labels, customers are demanding more transparency than ever.”

The Ivanka Trump clothing line has suffered setbacks before.

A few months after her father took office, as the controversy around Trump grew, Ivanka’s line was dropped by high-end retailers including Nordstrom, Neiman Marcus, and Shoebuy.com,  with the stores saying it was the result of lower than expected sales.

Ivanka Trump said when she got her job in the White House that she was stepping back from direct involvement in her consumer businesses but there is no question the fact her name is on an item is often treated by consumers as an opportunity to vote on how they feel about her. Having her ready to wear line dumped into a discount chain with a fake label is a clear sign they are not voting in favor of the First Daughter.

Benjamin Locke

Benjamin Locke is a retired college professor with an undergraduate degree in Industrial Labor and Relations from Cornell University and an MBA from the European School of Management.

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