If desperate times call for desperate measures, Ted Cruz must be in full panic mode. The incumbent Texas Republican is locked in a competitive race with Rep. Beto O’Rourke (D-El Paso) for the U.S. Senate seat. The young, popular lawmaker is currently polling neck and neck with the Republican and has even out-raised him as November’s midterm election approaches.
Cruz needed an edge—but went about it all wrong.
In order to raise sorely needed cash, the Texas Republican opted to send his latest fundraising letter in an envelope nearly identical to a court summons. In bold letters, the face of the envelope reads, “Summons Enclosed – Open Immediately.”
The only distinction from an actual summons is a small indication on the upper left corner identifying his campaign. Otherwise, recipients may very well think they are in a heap of trouble, as a summons occurs when someone is ordered to appear in court for a lawsuit. Not exactly what someone wants to open their mailbox to find.
If Cruz is that desperate for financial support, he should perhaps consider following the will of the voters he represents, rather than a small faction of ultraconservative religious zealots. Until then, he’ll have to rely on desperate tactics, although legal threats are unlikely to massage open any checkbooks.