January 30, 2023

Trump just got caught using Memorial Day to hawk his own merchandise

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It’s a high bar, to be sure, but President Donald Trump may have just done the most brazenly crass thing of his presidency. The Commander in Chief of our nation’s military just tried to exploit the memory of our nation’s fallen military heroes to sell campaign crap from his website.


A post went up Saturday morning on the president’s official Facebook page advertising a Memorial Day sale at the official Trump online store.

“In honor of Memorial Day, we’re doing 25% off all MAGA gear!” the post reads, before reminding followers to “Use code REMEMBER” to receive this lucrative deal.


Someone really needs to remind the President that Memorial Day is the most sacred federal holiday our country recognizes.  To the confusion of many –including the current occupant of the White House, apparently – Memorial Day is not a day of outsized patriotism to celebrate all things ‘Merica.  That’s Independence Day.

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Nor is it a day to honor our veterans, as worthy of celebration as they may be.  That’s Veteran’s day, which we celebrate on November 11.  It’s not a day to honor the men and women in uniform currently defending our nation around the globe, either.  That would be Armed Forces Day, which is observed on the second Saturday of May every year.

Memorial Day, by contrast, is not a celebration at all.  At least it’s not a supposed to be.  While for most of us it marks the official start of summer and a chance to enjoy a three day weekend, for the armed forces and gold star families, it’s a day set aside specifically to remember the brave men and women who have died while serving in our nation’s military.  It’s a solemn occasion meant to honor the ultimate sacrifice many have made in defense of our country.

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While there can be some legitimate debate about how best to remember and pay tribute to these fallen heroes, exploiting their sacrifice to make a quick buck selling cheap made-in-China nicknacks is probably something everyone would agree is not only crass and offensive, but un-American.

President Trump’s fawning fanboy followers either support or give him a pass for his attacks on Mexicans, certain veterans, women, and Muslims, to name just a few of his favorite targets for denigration and dehumanization.    Will they finally draw a line at dancing on the graves of America’s heroes, for no other reason than to line his own pockets?

Don’t hold your breath.



Peter Mellado

Peter Mellado is a writer, producer, and a branding and messaging specialist with over 15 years experience. He studied history at San Jose State University, and resides in Los Angeles.

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