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Amid a slew of high-profile departures from Laura Ingraham’s Fox News show after she opted to mock a Parkland shooting survivor comes two new advertisers to jump ship.
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Diet staple Slimfast left the hate-mongering Fox News talking head earlier this morning, announcing the decision via their Twitter account:
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We have stopped advertising on the Laura Ingraham show and have no plans to resume in the near future. We are also monitoring all ad placements carefully.
— Slimfast (@SlimFast) April 10, 2018
Not long after, meal kit delivery service Blue Apron raced away from Ingraham, becoming the 22nd company to leave after her vicious attack on Parkland survivor David Hogg. The company said in a statement to The Wrap that their ad ran on The Ingraham Angle without their knowledge.
“We were unaware that our ad would be running on The Laura Ingraham Angle last night. We will no longer be advertising on the show, and will be working with our media buying partners to more closely monitor where our ads appear going forward.”
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The boycott began when Hogg – along with the help of his friends, all of whom wield a lot of power with their social media followings – took to Twitter to demand Ingraham’s advertisers pull their sponsorship from her program almost two weeks ago:
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Pick a number 1-12 contact the company next to that #
Top Laura Ingraham Advertisers
1. @sleepnumber
2. @ATT
3. Nutrish
4. @Allstate & @esurance
5. @Bayer
6. @RocketMortgage Mortgage
7. @LibertyMutual
8. @Arbys
9. @TripAdvisor
10. @Nestle
11. @hulu
12. @Wayfair— David Hogg (@davidhogg111) March 29, 2018
As of now, Blue Apron and Slimfast join All State, Bayer, Honda, Ruby Tuesday, Liberty Mutual, Office Depot, Nestle, Wayfair, TripAdvisor, Miracle-Ear, Nutrish, Expedia, Joseph A. Banks, Hulu, Stitch Fix, Atlantis Bahamas, Jenny Craig, Entertainment Studios, and Johnson & Johnson in the high-profile boycott.
In the early days of the exodus, Ingraham did attempt to issue a half-hearted apology to Hogg:
Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David…(1/2)
— Laura Ingraham (@IngrahamAngle) March 29, 2018
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… immediately after that horrific shooting and even noted how "poised" he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion. WATCH: https://t.co/5wcd00wWpd (2/2)
— Laura Ingraham (@IngrahamAngle) March 29, 2018
Hogg, for his part, firmly rejected the transparent olive branch as a way to stymie the bleeding, pointing out that she only tried to apologize in an attempt to woo her advertisers back.
Subsequently, Ingraham took a “previously planned” vacation after the Easter holiday while the network sorted her affairs. She returned last night and doubled down on her attack of Hogg, leading to this morning’s latest loss.
Fox News is learning the hard way that its constant lies, mockery, and fear mongering have no place in the national dialogue – and their dwindling bottom line is proof.
Follow Salvatore Nicholas on Instagram and Twitter.
