On the heels of the viral video depicting Sinclair Broadcasting Group’s local anchors reciting an identical, eerie, mandatory on-air promotional message warning about “fake news” while seemingly propagating it, one station seemed wholly unwilling to toe the line.
Madison, Wisconsin-based WMSN/FOX47 tweeted out a public rebuke to their parent company.
In response to the Sinclair message aired: "WMSN/FOX47 Madison did not air the Sinclair promotional announcement during our 9pm news this weekend. Rather, we stayed true to our commitment to provide our Madison area viewers local news, weather and sports of interest to them." pic.twitter.com/MdQ568cWrH
— FOX 47 Madison (@fox47madison) April 2, 2018
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The promo made national attention after several hosts, including ABC’s Jimmy Kimmel and HBO’s John Oliver, publicized its Orwellian nature.
“Nothing says ‘We value independent media’ like dozens of reporters forced to repeat the same message over and over again like members of a brainwashed cult,” Oliver said.
Trump, unsurprisingly, tweeted out his support for the conservative outlet while parroting his usual refrain lambasting CNN and NBC as “fake news.”
So funny to watch Fake News Networks, among the most dishonest groups of people I have ever dealt with, criticize Sinclair Broadcasting for being biased. Sinclair is far superior to CNN and even more Fake NBC, which is a total joke.
— Donald J. Trump (@realDonaldTrump) April 2, 2018
In its hasty and ill-advised effort to position itself as the antidote to fake news, Sinclair has proven that it is the very definition of it. Kudos to one station for pushing back.